ShedLife is a New Zealand podcast hosted by Jason Davis out of the Waikato. Each episode he sits down with people from the trades, sport, and business to hear their stories. Episode 12 is Ash Pramar.

Ash runs multiple liquor stores in New Zealand, both physical and online, and the conversation gets into what that actually looks like on the ground. It is not all whiskey tastings. There are ram raids, retail crime, and the politics around liquor licensing that most people outside the industry do not see. He talks about how the industry has changed, what the pressures look like now, and how you stay ahead of them.

Then the episode shifts to something completely different. Over the past year Ash has lost 17kg and is three weeks out from a 102km ultra marathon. He gets into how that happened, what the training looks like, and how you keep big goals moving when the rest of life is still happening alongside them. The stuff around discipline, routine, and dealing with temptation is worth hearing for anyone trying to stay consistent with something hard.

He also goes back to the beginning. Ash grew up in India before coming to New Zealand, and he talks openly about what that journey looked like, the good parts and the harder ones, and how it has shaped the way he thinks and works today.

Listen to the full episode on all major platforms

YouTube: https://www.youtube.com/watch?v=IaVdE3EPI3g

Spotify: https://open.spotify.com/show/72KnBcFkM1r3xm2YyVujJR

Apple Podcasts: https://podcasts.apple.com/us/podcast/shedlifenz-podcast/id1857464528

iHeart Radio: https://www.iheart.com/podcast/269-shedlife-nz-308999038/