In this episode of ShedLife, Jason and KJ sit down with Shaun O'Neill, founder of Essential Talent, one of New Zealand’s leading keynote speaker agencies.

Sean shares his journey from growing up in Timaru, sneaking away to listen to talkback radio in a tin shed, starting out in radio as a copywriter, and eventually building a business that works with some of New Zealand’s biggest names in sport, leadership, media, and entertainment.

This conversation covers radio, business, reputation, manners, taking risks, backing yourself, and why doing things properly still matters. Sean also shares lessons from his late father, the importance of trust in business, and what it takes to go all in when there is no plan B.